I must confess I have never understood the appeal of
twitter... I can text my friends about what I had for breakfast if I want to,
while Facebook lets me see what people are up to in a bit more detail and helps
me keep in touch with friends who live a fair distance away. I hear about the misguided tweets of
politicians and celebrities on the radio and have decided that I’m not
interested. However, I had never approached Twitter from a professional
standpoint. Again, leading on from the personal branding exercise of Thing 3,
it’s all about taking control of the content I choose to release to the world:
I can keep my choice of cereal or the fact that I like chocolate spread on
toast every now and again firmly to myself! So this week, armed with my new
personal brand -induced confidence, I jumped in...
And it was ok! Through the initial recommendations from
Twitter I reconnected with an old friend from Uni which got me off to a good
start. She said I should think about it as being in a cafe: it’s ok to listen
to other people’s conversations and even join in too.
Taking this advice to heart, I chose a few Libraryland names
to follow including my local academic library’s reader services desk (Newcastle
University: @nulibrs) so that I could
see what the practical applications are when using Twitter to promote a library.
It’s an active account, with retweets of topics of interest in the city and prompts
to users about the Library such that day’s opening times - I think I’d have found that really useful
as an undergraduate.
I also picked out Ned Potter (@theREALwikiman) who is
another active user. This week he tweeted about an article by Brian Proffit (“Millennials aren’t so tech savvy”) that
challenges conventional wisdom about the technology skills of young adults. Imagining that I was talking to Ned at a sophisticated cocktail
party (rather than at home in my kitchen in the middle of the washing up), I
sent a tweet to ask if this rang true with his experience in an academic
library. He very kindly ignored the state of my yellow rubber gloves and
replied while also forwarding the question to a colleague. Armed with new
knowledge, I was able to follow up the conversation with some of my own
research into the process of engaging students in information literacy training
through problem based learning.
What a result! I would never have made such swift progress
through the sea of blogs and info available if I hadn’t accessed that
professional network via Twitter. I can
definitely see the usefulness of this approach and I’ll be trying it again
soon.